They were very knowledgeable in their product, timely and very helpful. Every time I had a question, the company would always reply back immediately with a solution. The best part is after I purchased the product, the amount of customer support I received was fantastic. It is very user friendly and has a lot of built in features that can help making maps extremely useful as it provides invaluable insights into your data. It is robust, dynamic and does everything you can possibly imagine and then some. Most other companies require you to pay an annual fee which can add up pretty quickly. I did hours of research, looking at different mapping companies before choosing Maptitude and surprisingly, Maptitude is one of the very few companies that allows you to pay a one-time fee only (which is very reasonable given you're getting) and you get lifetime access to the software. Pros: Maptitude offers a lot of bang for your buck. That's given us the confidence to recommend Maptitude to non-GIS users such as sales managers, database analysts, franchise managers, advertising planners, retailers and merchandisers.Īll in all, value for money, good quality output, a wealth of data and functionality and easy to use. A newbie will find the package relatively easy to learn and the software site comes with a series of tutorials that will allow you to transition from newbie to effective novice relatively easily. This is not a package just for the professional, full time user. It is a slightly dated looking package, reminding one of the Windows XP software and it's annoying that you only merge two geographic features at a time, a definite disadvantage if you need to merge data from a variety of sources into one geographic layer. If there is one criticism, it's that the you can't produce a visual legend for Google Earth and if the exported geographic features have too many points, then they simply won't appear in Google Earth.a point reduction function would be very useful. Regular in the business/demographic sphere include thematic mapping, route planning, territory design, trade area analysis and location/allocation modelling.Ī critical area is output and Maptitude has this covered with the ability to produce good quality maps of any size, a wide range of graphics formats and also Kmz/kml output for Google Earth. Please don't think that value for money has compromised functionality or capability! Maptitude has a wealth of analytical features that satisfy my ongoing needs in the area of demographic analysis. The Australian data, with which I'm most familiar, if bought separately from other sources, would run into the thousands of dollars and I am stunned at the value for money. Overall: Maptitude comes with a wealth of data at an unbelievably inexpensive price.
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